Insights · LinkedIn
Citizens' Q4 Business Pulse put a number on how owners are spending as the year closes.
Citizens' Q4 Business Pulse put a number on how owners are spending as the year closes.
Fifty-four percent expect revenue to rise in the next three months — the strongest outlook of 2026. Thirty percent plan to spend more on technology, including AI, up from 23% last quarter.
Among shops already using AI across several functions, 94% have cut or dropped at least one outside service. Marketing, bookkeeping, and reporting lead that list.
That pattern looks clean on a budget sheet. It gets expensive when the tool arrives and the person who used to help decide what it should carry is already gone.
Name the work that has to change before the spend does.
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